Purpose-led businesses are defined not only by a clear purpose, but by how consistently they put that purpose into practice and measure their progress. While most organisations closely track traditional performance metrics such as profit, growth, and market share, far fewer measure their social and environmental impact with the same level of rigour. This blog explores the symbiotic relationship between purpose and profit, the importance of tracking both lead and lag indicators, and how organisations can develop purposeful KPIs to measure and communicate both their performance and impact.

Businesses that are championing climate action are guided by leaders who create a company culture that puts climate at the core of business. In a recent online event hosted by People With Purpose in partnership with the B Corporation Climate Collective, several business leaders shared the importance of company culture to achieve climate action in their organisation, how they adopted a climate action mindset, and how you can too.

What projects could you be advancing right now that will help you build a more sustainable business? As leaders, we have an opportunity to act as an example for others, and foster purposeful action even in imperfect circumstances. As decision-makers, designers and managers of business projects, it is always possible for us to lead our teams purposefully and use our businesses as a force for good.

What projects could you be advancing right now that will help you build a more sustainable business? As leaders, we have an opportunity to act as an example for others, and foster purposeful action even in imperfect circumstances. As decision-makers, designers and managers of business projects, it is always possible for us to lead our teams purposefully and use our businesses as a force for good.

When you effectively communicate your business purpose through marketing, you are giving your customers a reason to choose you over your competitors, as they can see how you align with their values. However, it must be done properly. Read this article to learn about what can go wrong and how to ensure you don’t make the mistakes of other businesses who have fallen into the trap of ‘Purpose Washing’.

Your business reaps the rewards when purpose, mission and vision are utilised appropriately as key tools leading business strategy. Learn about the difference between purpose, mission and vision, and how to utilise them in your organisation.

Many of us find ourselves in positions where we are now leading in uncertainty. Through the use of the Principles of Purposeful Leaders, you can ensure your actions are informed to create a positive impact on the people around you. Click here to learn more about the 4 paradigms (imagination, integration, individuals and impact) and how leaders in business have adopted them to enable positive change and resilience.

Feeling unsure how to navigate these uncertain times? We’ve compiled some links to information and tools that might help you.